A professional and effective sales force is the perfect complement to strong marketing. We have developed our sales force to reflect today’s trend towards e-commerce and internet distribution. With a keen focus on developing solid relationships with our customers and distributors, we have been able to create a powerful platform of demand for our hotels.

Worldwide sales team
More than 100 sales professionals around the world, of which 60 are based in Europe, support our hotels. The combined experience of the sales team in working the corporate, leisure and meetings market is vast whilst regular training ensures that skills are kept up to date with the latest trends.

Specialists by segment
Our representatives are specialists in one of the following market segments: corporate, conference, leisure or consortia.

Travel management companies
As a relatively small brand we punch well above our weight thanks to our partnership approach with Carlson Hotels Worldwide. Our negotiating power is based on Carlson’s combined brand strength which helps to open doors to preferred agreements with the world’s most powerful travel consortia.

MeetingBroker
All hotels are provided with access to MeetingBroker, a web-based information service that distributes and manages leads from multiple business channels. MeetingBroker receives requests for proposals (RFP’s) sent by meeting planners and provides a suite of online tools to more quickly assign, respond to, and analyse these leads thereby helping hotels to generate increased revenue from this important segment.

Globally sourced RFP’s
We provide access to global RFP submissions via the online system Lanyon to ensure that our hotels receive more opportunities to do business.

Sales missions, showcases, workshops, and FAM trips
Nothing beats getting out in the field face to face with clients to create sales opportunities. We manage an annual schedule of sales events that harnesses the full power of our sales force and partnership with Carlson Hotels Worldwide.

Internet Distribution
We recognise the high marketing value of placement on leading websites such as Expedia and Lastminute.com. Our hotels benefit from special agreements with the most powerful internet distributors that offer benefits including reduced mark ups and priority listing.