History 2001-2006
2006
Opening of the company’s second Amsterdam hotel, Park Plaza Vondel (The Netherlands)
The £2 million exclusive Laguna Health and Spa at Park Plaza Cardiff opened
The company announces £195 million refinancing of its three London hotels
Opening of Park Plaza Tyrrelstown, Dublin (Ireland)
Opening of Park Plaza Wallstreet, Berlin (Germany)
The company expands its lifestyle hotel offering with 2 new art’otels in Germany – art’otel berlin kudamm and art’otel potsdam
The company completes a restructuring of the development team, with the target of adding 60 hotels to the portfolio within 3 years.
The company launches participation in Carlson Hotels Worldwide goldpointsplusSM guest loyalty programme
A new naming convention for Park Plaza Hotels & Resorts is launched across EMEA which sees the Park Plaza brand at the forefront of each hotel name. The monumental Victoria Hotel Amsterdam becomes Park Plaza Victoria Amsterdam, the Sherlock Holmes Hotel London becomes Park Plaza Sherlock Holmes London and a further six hotels undergo a change, representing a substantial commitment to the brand’s future development.
The company proudly launches its frequent flyer programmes with 5 of the worlds leading airlines
2005
Opening of Park Plaza Cardiff (The United Kingdom)
Opening of one of London’s largest hotels to open for more than 30 years, Riverbank Park Plaza London
Opening of the company’s first all-suite luxury hotel, Plaza on the River – Club and Residence, London
The company announces it will open a brand new Park Plaza Hotel in the heart of Berlin in 2006, Park Plaza Wallstreet
Re-opening of Aquatopia, Europe’s most unique Oceanarium, at the Park Plaza Astrid Antwerp (Belgium)
Chino Latino Restaurant & Bar at Park Plaza Nottingham wins ‘Best Non-European Restaurant’ award in Nottingham
The company unveils plans to built two spectacular hotels on London’s South Bank, Park Plaza County Hall and Park Plaza Westminster Bridge, due for completion in 2007 and 2010 respectively.
2004
Exclusive territorial license agreement signed with one of Ireland’s leading hotel management companies to accelerate the development of Park Plaza Hotels & Resorts in this territory
Opening of Park Plaza Belfast (The United Kingdom)
Company announces all hotels will install wireless Internet
2003
Park Plaza brand website, parkplaza.com, wins 'Golden Click Web Awards'; awarded by the Hospitality Sales & Marketing Association International (HSMAI)
MIX Espresso Gourmet café opens at art’otel dresden (Germany)
Chino Latino restaurant and bar at Park Plaza Nottingham (The United Kingdom) wins ‘Best Drinks List’ in the UK’s Theme magazine
The group launches its franchise offering with the opening of its first franchise hotel, Park Plaza Trier (Germany)
Park Plaza Leeds (The United Kingdom) opens with the UK’s second Chino Latino & Bar
Launch of concept for the Riverbank Park Plaza, London's largest & most spectacular hotel to open for over 30 years (opening 2005)
Launch of concept for Park Plaza Cardiff (opening 2005)
2002
Strategic marketing and reservations alliance agreed with Carlson Hotels Worldwide. North America, India and EMEA unify to form one brand
Further expansion occurs in the United Kingdom with the opening of Park Plaza Nottingham (The United Kingdom). The hotel has the first Chino Latino Restaurant and Bar, a new concept mixing pan-Asian cuisine and Latin cocktails
Park Plaza receives the European Hotel Design Award, in the category Best Hotel Graphics for their EMEA directory of hotels
Park Plaza Hotels Europe joins Carlson's award-winning Look To Book travel agent incentive programme
2001
A new Park Plaza logo and brand identity is introduced
The Park Plaza Victoria London and Park Plaza Sherlock Holmes, both in central London (The United Kingdom), open late 2001
MIX Espresso Gourmet café opens at Park Plaza Victoria London(The United Kingdom)
Opening of the group’s second art’otel in Berlin, art’otel berlin city center west (Germany), featuring 221 artworks from Andy Warhol and Christopher Makos

