As a rapidly expanding hotel company, we pull global resources through a franchise relationship with hotel branding and distribution services leader Carlson, who has granted us the exclusive territorial license for the Park Plaza Hotels & Resorts brand throughout Europe, the Middle East and Africa.

Carlson's reservation platform Curtis-C, provides connectivity to a global network of travel agents, travel websites, tour operators and corporate intranets. Carlson also benefits from extensive marketing and sales support including a global sales force, travel agent loyalty programme Look To Book SM, guest reward programme Club Carlson^SM frequent flyer programmes, high traffic brand websites and internet distribution and consortia agreements. The negotiation power and added choice that a worldwide network of 1,000 hotels represents means that Park Plaza Hotels operates as a truly global hotel company.

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